Economy

Kanye West calls himself ‘the king’ amid feud with Adidas


24-time Grammy winner Kanye ‘Ye’ West has called himself ‘the king’ amid feud with Adidas through Instastories he posted Thursday night.

Kim Kardashian’s ex-designer has been collaborating with the German sportswear company as far back as 2013, but now accuses executives of ‘stealing’ his Yeezy design for their ‘Adilette 22’ sandals.

The 45-year-old rapper-designer first shared a 4:50 am text he sent to Torben Schumacher – SVP, Global General Manager Adidas Originals, Basketball & Partnerships.

‘What time will you be sending back Adidas comments?’ West – who boasts 58.4M, social media followers – asked.

‘I’d prefer to communicate directly with Paul.’

The Donda rapper was most likely referring to Paul Bowyer – VP of Adidas Originals, Culture Partnerships & Basketball in North America.

Torben replied at 5 am: ‘I tried to call you earlier. Can we speak briefly?’

Ye did not share his reply, but rather condescendingly wrote via Instastory: ‘Adidas I’m not speaking with Torben again. I’m the king. I only speak to the decision-makers.

The Donda Academy founder – who declared ‘I love war’ – previously ended his 10-year partnership with GAP on September 15 for charging $60-$300 for clothing he wanted to be sold for $20.



Source link

Leave a Reply

Your email address will not be published.

%d bloggers like this: